I (Jim) write daily emails for audience-first businesses. They’re intended for those with deep subject matter expertise wanting to better serve their audience and monetize content in the process.
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- It’s hard out there for big thinkers.
- What these emails are
It’s hard out there for big thinkers.
There are a handful of existential threats to your audience-first content-driven business. I collectively call them the Five Content Challenges (this is also linked in the first email you’ll receive).
The extent to which you are affected by each will vary based on your situation, but they will help you more fully understand the nature of content problems. And that’s the first step in solving for them.
What these emails are
Thinking around your most important questions
I helped clients facing the above challenges for the past seven years, first as a freelancer, and then with my work in marketing and design strategy at Inbound Found. As I find better answers, or ways to solve for common problems around content, I share/discuss them through my email list.
Example questions I work on:
- What low-effort activities have the most outsized returns?
- How can we use systems to stop “on-business” activities from eating up so much of your time?
- If you’ve been losing search traffic for years, can (should) you (still) turn that around with SEO?
- What’s the best way to validate a product idea? With your audience and otherwise?
- With the risk of sounding spammy, what does it take to go from six figures to seven? Can we reduce the friction getting there enough to justify the effort or should you be happy hovering in that sweet spot range of $300-500k where life is more simple and profit easier to sustain?
Chronicles of research and findings
Currently, I’m conducting research around what’s working, what’s not, and how that’s changing for experts with content in how they serve audiences online.
Maybe more simply put, what are those with more profit/revenue, pageviews, downloads, subscribers, etc., doing that you aren’t?
At the moment this means loading readily available data about sites and personal brands into graph databases to visualize patterns (and hopefully provide insights) in differences between high vs low traffic sites beyond what’s obvious. The learning curve on the tools I’m using (python, neo4j) and related machine learning libraries is steeper than I expected, so this is looking like a multi-year journey.
Some emails will chronicle that process and findings, but I keep technical posts separate from this list. You can, however, opt-in to those emails as well during my welcome email series.
Thoughts on ethics in digital marketing
Pretty self-explanatory. These pop up sometimes. I try to keep it relevant to your business, as it is very much so to the long term viability and health of personal brands in particular, but sometimes I get wound up about tech monopolies or people being rude on Twitter.
A way we can start being friends
At any given time, I’m also working on filling in gaps in my own content and thinking and very much looking for your thoughts. If you want my attention without scheduling a $150 call, replying to the daily emails is a good way to get it. (I respond to every email.)
Free stuff while this “list” gets off the ground
Not junk pdf lead magnets with listicle type content you’ve seen before. Real life actual help with your site.
As an example, right now I’m developing a new way to do content audits. At some point I’d like this to be a product, but for now, list members get first dibs for no charge. That means you could be getting highly specialized insights you can’t find anywhere else (that I know of).
The Big Five Content Levers Mini Email Course
Daily emails start with a drip sequence around content challenges and levers. Then you are dropped into real-time daily emails sent (on a good week) about five days a week.
It’s an exciting time to be in data driven content strategy so if you’re looking for a different perspective on the complex problems around content, let’s be friends:
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Curious what emails look like? Here are the 5 most recent emails (for now all emails are also posted to the blog).