I (Jim) write daily emails for audience-first businesses. They’re intended for those with deep subject matter expertise wanting to better serve their audience and monetize content.
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Right now, things are pretty tough for big thinkers.
There are a handful of reasons collectively called the Five Content Challenges (this is also linked in the first email you’ll receive).
These challenges are the existential threats to your audience-first content-driven business.
The extent to which you are affected by each will vary based on your situation, but understanding them will help you begin to more fully understand the nature of content problems. And that’s the first step in solving for them.
What these emails are
Answers and thinking based on experience to questions important to you
I’ve been helping clients face the above challenges for years with marketing and design strategy work at Inbound Found. As I find better answers, or ways to solve for common problems around content, I’ll share them with you.
We (you and I) will also look at questions like:
- Are there any low-effort activities that have seriously outsized returns?
- How can we use systems to stop “on-business” activities from eating up so much of your time?
- If you’ve been losing search traffic for years, can you (still) turn that around with SEO?
- What’s the best way to validate a product idea with your audience?
- With the risk of sounding spammy, what does it take to go from six figures to seven?
- Can we reduce the friction getting there enough to justify the effort or should you be happy hovering in that sweet spot range of $300-500k where things are more simple?
Chronicles of research and findings
Currently, I’m conducting research around what’s working, what’s not, and how that’s changing for experts with content in how they serve audiences online.
Maybe more simply put, what are those with more profit/revenue, pageviews, downloads, subscribers, etc., doing that you aren’t?
At the moment this means loading lots of data about sites and personal brands into graph databases to visualize patterns (and hopefully provide insights) in differences between high vs low traffic sites beyond what’s obvious.
Some emails will chronicle that process and findings. Be warned, emails can get to be a little technical for a few days at a time here and there as I’m working through something.
A way we can start being friends
At any given time, I’m also working on filling in gaps in our own content and thinking. So I’m also looking for your thoughts. If you want my attention without scheduling a $100 consulting call, replying to my emails is a good way to get it.
(I respond to every email.)
Free stuff while this “list” gets off the ground
Not junk pdf lead magnets with listicle type content you’ve seen before. Real life actual help with your site.
As an example, right now I’m developing a new way to do content audits. At some point this will be a product, but for now, list members get first dibs for no charge. That means you could be getting highly specialized insights you can’t find anywhere else (that I know of).
The Big Five Content Levers Mini Email Course
Daily emails start with a drip sequence around content challenges and levers. Then you are dropped into real-time daily emails sent (on a good week) about five days a week. The starter series is “fine,” but also rough. It’s not mind-blowing,
I’m still working out kinks but it’s an exciting time to be in data driven content strategy so if you’re looking for a different perspective on the complex problems around content, let’s be friends:
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Curious what emails look like? Here are the 5 most recent emails (for now all emails are also posted to the blog).