Audience-first content strategies for experts
By Jim Thornton · Last Updated:
I’m designing a service based on ongoing SEO content strategy recommendations. For beta sites, it will be grandfathered in at $500/month. If interested, hit reply and let’s chat. We use models as …
Continue Reading about There is no top or bottom of funnel content →
By Jim Thornton · Last Updated:
I’m designing a service based on a content audit with ongoing recommendations. I’m looking for sites to help inform and direct what that looks like. This is the culmination of what I've been …
By Jim Thornton · Last Updated:
I'm designing a content audit with ongoing recommendations product. I'm looking for sites to help inform and direct what that looks like. Because this is a beta, I'm pricing it at $500/month. If …
Continue Reading about Multiple sites, subdomains, and other bad decisions →
By Jim Thornton · Last Updated:
I’m launching a productized service for graph content audit + ongoing recommendations at $500/month per site. I’m looking for 5 sites to help guide the direction of features, …
Continue Reading about Pull your user journeys out of your brain →
By Jim Thornton · Last Updated:
Let's say you have 3,000 articles from over the years. And you're ready to get serious about your site being a key business asset instead of a garage full of old stuff that's hard to find. A good …
By Jim Thornton · Last Updated:
The way site audits are typically done hasn't changed much in the past five years. New and better tools come out, but they still seek to analyze the same things: content and links as it relates to …
Continue Reading about Thinking through a better content audit process →
By Jim Thornton · Last Updated:
I've owed Philip Morgan a gratis content audit for experts for months now. I'm sure it's one of those things I think much more about than he does, and to be fair, I'm working out a process, but it …
By Jim Thornton · Last Updated:
Yesterday I spent a couple minutes looking for an old post to reference. My headings weren't clear. Wordpress site search wasn't cutting it. A site: search in Google wasn't surfacing it. Couldn't …
By Jim Thornton · Last Updated:
If you never read another article about SEO or advice on how to optimize your site for search, this is what I would want you to know. The way SEOs approach understanding SEO is based on: what …
By Jim Thornton · Last Updated:
Loading available data about your website into a graph database can quickly provide deep and actionable insights to improve those pages in search. In this walkthrough, you'll see just one example …
Continue Reading about Easier access to website insights with graphs →
By Jim Thornton · Last Updated:
When I first heard about knowledge graphs (Facebook's Open Graph and Google's Knowledge Graph), I imagined something like a bundle of scatter plots with little avatars. But the concepts actually …
By Jim Thornton · Last Updated:
In some ways there is a lot of uncertainty, and then in others, things are more predictable than ever. I've been enjoying the time we get to go outside (dog walks), learning the guitar (a couple …
Continue Reading about Uncertainty? More like predictability →
By Jim Thornton · Last Updated:
I'm in the camp that relationships between real world (and web) things is where the value of data and transformative insights live. In working on a content audit process around this idea, I'm …
By Jim Thornton · Last Updated:
You can trash six years of branding with a text message right now. Six years ago (I checked) I signed up for a newsletter from an org selling CRM + website + marketing tooling for Realtors. Here's …
Continue Reading about The moving target of content quality →
By Jim Thornton · Last Updated:
I just have to get through this email before going back to purely content audit emails because I think it's important to acknowledge what's going on if you have a list and what the ones I respect and …
By Jim Thornton · Last Updated:
The more (unorganized) content an expert's website has, the less search traffic it is likely to get. Unorganized content leads to inefficiency surfacing content for users on your site as well as …
By Jim Thornton · Last Updated:
There's a documentary series called Couples Therapy on Showtime that is worth watching. It follows a handful of couples over 12 weekly sessions with a therapist, Dr. Orna Guralnik, and highlights the …
By Jim Thornton · Last Updated:
Content audits are traditionally in service of one dimension or heavily skewed toward it (typically search, information architecture, content marketing, user experience, conversion rate …
By Jim Thornton · Last Updated:
I'm bought in on the idea that getting to a point of consistency in doing a few important things well gets you to a measure of success. And as I slack on the daily publishing habit I know it's …
Continue Reading about How audience-based businesses might handle initial success →
By Jim Thornton · Last Updated:
A lot of the algorithms used on graphs in network science are really just aimed to model, summarize, measure, and interpret reality at scale with available data in a way that's useful. When we …
Continue Reading about trust as being pervasively consistent →
By Jim Thornton · Last Updated:
When we think of measures of influence, we see the outputs: number of followers, list members, traffic, sales. Basically what's immediately visible and what we're most concerned with. At this first …
Continue Reading about Three levels of audience businesses →
By Jim Thornton · Last Updated:
I've been spending a lot of time thinking/learning about small network phenomena. Questions like, what characteristics of relationships better predict where outsized returns on relationships …
By Jim Thornton · Last Updated:
Well. It's 11:10pm and I'm digging through untitled drafts looking for the seed of something I can whip off to keep my somewhat daily email streak going. Right now I've been learning/writing about …
By Jim Thornton · Last Updated:
Unfunnel your funnels, unsqueeze your squeeze pages A lot of audience-first businesses push a lot of their traffic to a squeeze page and then put their best content behind an email wall. If you …