Audience-first content strategies for experts
This is part 2 of a quick exercise I did. As I mentioned on the first part, I'm publishing it for posterity because I wasn’t particularly happy with the results and hope to come back, do the exercise …
Continue Reading about 20 insights for your audience-first business (part 2) →
I just finished David Baker's book, The Business of Expertise... I wish I had read it 5 years ago. In it he discusses an exercise to do a gut check on whether or not you're an expert in some thing …
Continue Reading about 20 insights for your audience-first business (part 1) →
One of the things I love the most about the idea of working with personal brands is that they're... people. We follow, get inspired by, and learn from people, not companies. People have …
This one's a bit long - so if you only have 90 seconds, skip to the heading, "the web makes dehumanizing people easy!" I've been obsessed with internet marketing info products for almost a decade …
The more I write about the blog problem, how organizing a blog is hard, the effects of not organizing it, related common issues that can arise, the more I'm reminded of hoarding behavior. When you …
Doing content one way for a long time works really well, until it doesn't. It's like investing in lots of different things and then picking the one that did the best and staying bearish on it …
Continue Reading about Are you doing content just one way? →
In keyword research with the synonymous intent method, we learned how to better measure the traffic potential for a given content opportunity. We looked at how posts can account for multiple keyword …
Continue Reading about Comparing opportunities during keyword research →
Originally I was going to call this, "better keyword research with the synonymous intent method," but alas, I opted for the mystery headline. The two most common mistakes in keyword research I see …
Continue Reading about One neat trick for better keyword research →
The problem with the new SEO when it comes to anything remotely bordering on medical subject matter is that efficacy is situational. It's a what-treatment-for-what-ailment with a comparison to …
Continue Reading about More thoughts on health and wellness subject matter →
This is a continuation of the Understanding the New SEO series. SEO was always a no-brainer. It's where a majority of new user traffic comes from. But now you must consider what, if any, effort …
Continue Reading about Your subject matter should determine whether and how you handle SEO →
If you run an online business, an understanding of organic traffic, how it works and the context it lives is integral to your ability to survive and thrive online. To get SEO tips, the vast …
Continue Reading about Understanding the new Google results (and new SEO) →
At some point we'll have to define discounting. Does "early bird" pricing count? Does bundling products together for a lower total price count? If you're coming from a place of gratitude, does that …
Continue Reading about How discounts affect your relationships →
I've always thought of discounting as something personal brands shouldn't do. Discounting is for life. Personal brands are for life. Changes to either are irreversible. It's a chemical …
Continue Reading about What JC Penny learned the hard way about discounts →
I recently watched Aziz Ansari's new special, "Right Now." It was... unsettling. This super eloquent and clear Rollingstone review by Maria Fontoura did a much better job than I ever could of …
Continue Reading about Personal brands are delicate when you’re incongruent →
A few days ago I wrote about a Google search patent. Short version of that post: the patent describes a method to "shuffle" your rankings between the time you make changes to a site and Google …
As a completely self-taught SEO, I have always had a deep feeling of imposter syndrome and inferiority to big SEO agency types. And imposter syndrome just comes with the territory of being an …
Continue Reading about The common but often waste of time things a first phase of SEO includes →
In most cases, your traffic is down across the board even as you have more content than ever. Even if your overall Google traffic is up, when you look at your "per-post traffic," you will find …
Continue Reading about Why your Google traffic has been going down for years →
A little click-baity of a headline, I know. But I felt like I had to offset the unclick-ability of the word patent. In 2010, Google published a patent called the "ranking document (uspto.gov …
Continue Reading about What people forget about this tricky Google patent →
Discounting as resurrecting old (dead) products I do like the idea of rebundling products with a discounted rate from the original price. But this is still more of a price change strategy than a …
Continue Reading about Resurrecting old products and evolutionary products →
Why do we discount? Competition We're competing for limited attention so we evoke scarcity to stir those who would otherwise not pay attention into consideration. We're competing for limited …
Continue Reading about Competition, consideration, comparability as reasons to discount →
In info product land, bundle sales are very short-term (usually 24 hour) windows where bundles of old products sold together at vast discounts. This is bulk pricing meets epic one-time-only or …
Ann and I were walking some trails in the Pine Barrens a few years ago. We decided to take a shortcut. Okay, I decided to take a shortcut. Ann wasn't completely on board but we were newly-ish in a …
Is this possible? Nothing I'm learning is convincing me that discounting for info products is more effective than other approaches. Sure, I can run a sale and guarantee X in revenue with one …
Continue Reading about A hidden cost of running a discount promotion →
Expertise, Authority, Trust. E-A-T is a commonly used term in the SEO world because it is a large part of their push to battle disinformation on the web. But those three words are also central to …
