Audience-first content strategies for experts
I woke up a little panicked Thursday last week. I had turned 35 on Wednesday (hb 2 me) and my first thought was that I hadn't written a post in a week. For me, this is the only daily work …
Continue Reading about Wrong questions lead to wrong answers →
Install the Scraper Chrome Extension Create a spreadsheet with two tabs First tab has two parts: 1/ a list of keywords to brainstorm: Combinations to checkhealthcare …
I bit the bullet and posted a long case study around a low traffic site we worked on where traffic (for a very low traffic site) had increased about 4x. There are a lot of tips and takeaways for …
The case is for an interior design ecommerce site with three phases of work, with each seeing a significant corresponding lift. And it's almost all relevant to experts serving audiences with …
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COVID related brain dump here. You've been warned. With the market I picked, experts serving audiences, I like to think it's not (all) about the money. But the money matters. Stability matters, a …
Personal infrastructure is just what it sounds like: "...the fundamental tools, services and systems serving an individual... necessary for that individual's function (Wikipedia). There are easy …
The difference in search visibility between personal brand and corporate brand websites boggles my mind. As individuals we have so many advantages. It is much easier to build a twitter …
Have you ever walked through an Ikea? Maybe a bad analogy because while we all love Ikea, we all hate the intentionally shitty wayfinding maze that Ikea experience is. I'm creating a content …
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I was on a group call organized by Philip Morgan run by Brad Farriss around how he developed a self-diagnostic tool profiling the types of firms he works with based on business maturity. Brad's …
Continue Reading about The audience-problem expert-solution divide →
-or- how not to get massive traffic and what to do instead The idea that SEO is something you can "fix" is a bit of a myth. I describe the three types of SEO work and a brief exercise you can do …
I've been working through the content audit and related recommendations service I'm launching. While it's intended to be completely custom and unstructured, here's what I am thinking as an optional …
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I’m designing a service based on ongoing SEO content strategy recommendations. For beta sites, it will be grandfathered in at $500/month. If interested, hit reply and let’s chat. We use models …
Continue Reading about There is no top or bottom of funnel content →
This is a nice peek into how powerful graphs are for site audits and how these capabilities are coming along for those interested in content audit + ongoing recommendations service. I'm …
Continue Reading about Website audit with ScreamingFrog crawl data and Neo4j →
I spent about 20 hours trying to figure out how to properly load some crawl data into a graph database over the past two weeks. Once I hit bottom and gave up, I got the answer within 5 minutes of …
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I’m designing a service based on a content audit with ongoing recommendations. I’m looking for sites to help inform and direct what that looks like. This is the culmination of what I've been …
Automatic crawl report tools generally give a dump of data. The better ones will seek to prioritize critical issues over items worth further investigation but generally you end up with a dashboard of …
I'm designing a content audit with ongoing recommendations product. I'm looking for sites to help inform and direct what that looks like. Because this is a beta, I'm pricing it at $500/month. If …
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I’m launching a productized service for graph content audit + ongoing recommendations at $500/month per site. I’m looking for 5 sites to help guide the direction of features, …
Continue Reading about Pull your user journeys out of your brain →
Let's say you have 3,000 articles from over the years. And you're ready to get serious about your site being a key business asset instead of a garage full of old stuff that's hard to find. A good …
The way site audits are typically done hasn't changed much in the past five years. New and better tools come out, but they still seek to analyze the same things: content and links as it relates to …
Continue Reading about Thinking through a better content audit process →
Quick Start for cypher-shell (TL;DR) Fire up Neo4j Desktop (for Mac OS X) and run your databaseClick "Manage" for the active database card then "Open Terminal" which will take you to the …
I've owed Philip Morgan a gratis content audit for experts for months now. I'm sure it's one of those things I think much more about than he does, and to be fair, I'm working out a process, but it …
Yesterday I spent a couple minutes looking for an old post to reference. My headings weren't clear. Wordpress site search wasn't cutting it. A site: search in Google wasn't surfacing it. Couldn't …
If you never read another article about SEO or advice on how to optimize your site for search, this is what I would want you to know. The way SEOs approach understanding SEO is based on: what …
