Audience-first content strategies for experts
Experts solving for relevant problems always seem to lean toward advocating transformation for clients. But in reality, that advice rarely ends up working. Why? Lack of buy-in (e.g. you're not …
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On Sept 1 and Sept 8, I'll be doing a livestream workshop facilitated by Philip Morgan on Twitch and Youtube Live. It's practical takeaways on turning your piles of expert content into a well …
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If every visit to your site resulted in that person finding what they were looking for, that would be meaningful right? You'd have an instant way to qualify them. You can see where they came from, …
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Yesterday (ok, Thursday), I was describing why I think, in general, it's hard to say what you mean. Or more aptly, why I think it's hard for me (fear). When you want to say what you mean as an …
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I was going to write about a top tier SEO agency botching their own site migration after being acquired by Perficient. I was very excited to point out their fancy suit with the fly down. And then …
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I've come across some interesting (to me) patterns in what I write about, prompting me to note holes in my thinking I have to fill in, holes in my writing where I have done the thinking but didn't …
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Streaks are powerful until they are fragile You ever do something for x days in a row and feel really good that you were able to pick up the streak? Like the streak was the momentum. And then …
In organizing my own content, I'm working from the start and the end chronologically and making my way toward the middle. In starting with early posts and working forward, I can move quickly and …
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I've often given the advice that you shouldn't have multiple websites. The exception: when you should have separate websites When does this advice that you should always have one site, and …
I got business and life coaches to fill out about 100 surveys and interviewed some of the higher income ones. At the time, I was interested in possibly working with coaches and also using talking to …
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No matter how little or poorly you've organized your content, your database stores those posts in chronological order - often with a last updated field. In info architecture theory, they often talk …
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Last week I wrote about a content feature first approach to organizing content. Below is a list of things you might not have thought about that can help isolate key features for easier analysis. I …
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We discussed some tips for how to tag your content. But once that is done, or if you've tagged as you've gone along, what's next? Once you've gone through your tags you should have a good sense of …
I'm understanding the position experts with lots of yet-to-be organized content are in. I have about 200 posts and here's what I'm learning doing this for Content Audience. Originally, I thought, …
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Disclaimer: This article is designed for our clients to understand the two hosting solutions we provide, it is not a product comparison guide. TL;DR (Short version) WPEngine vs Digital Ocean …
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You have a few options here: Option 1: Use a word count Wordpress plugin and copy/paste the posts list into a spreadsheet You can use a Wordpress plugin to add word counts column to your posts …
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Say you want to organize a body of content. You don't know where to start, it's a tall order, you have a fair amount of it, and other things like traffic/user data, Google updates, and campaigns, …
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How to share a Pinterest Board 1. Go to the pinboard page and click the "+" symbol under the name of the board. 2. a If the board is public, and you just want to share the link, you can just …
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This guide is for logging into a platform and scraping the data you want from it. The use case we are following is logging into my email software (ConvertKit) and scraping the engagement data from …
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▼ Skip Down to the Mega List of Twitter Topics Twitter launched "Topics" in November 2019 in response to a user issue they uncovered: that people used Twitter to explore discussions and news …
Most experts seem to think getting meaningful traffic on their website content is out of reach. The returns of claps and views on Medium, or dopamine hits of likes and retweets on social are …
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This is the rough template I share with clients. Feel free to use in your own workflow, but please note these instructions ask for higher levels of permissions than you might need to provide to your …
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Fictitious Joe's birthday is July 3, 1980. He also really likes Jimi Hendrix. This information alone is worthless. But if Joe is your brother (if you're a Person entity related to him), that …
