Fictitious Joe's birthday is July 3, 1980. He also really likes Jimi Hendrix. This information alone is worthless. But if Joe is your brother (if you're a Person entity related to him), that …
Surfacing opportunities in your network for content amplification
We've been talking about characteristics of network influence for content amplification (popularity vs betweenness). In a perfect world, your content strategy would be inextricably linked to your …
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Invisible bridge trolls can change your life
-or- Two types of network influence – Part 2 "Who can change my life today?" When I was 19, my dad took me to a Howard Brinton StarPower real estate conference in San Francisco. It was 2004 and …
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Two types of network influence – part 1
You can clearly see the different modes of influence by looking at network topology. In network science, it's called centrality. The idea is that central nodes in a network are the most …
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How to make success inevitable
Story 1: A leadership coach sits next to an executive at a seminar where they exchange business cards. Three years later, it turns out the exec, who now works at a $100b+ annual revenue corp, has …
Twitch: having fun as content
Our family got a cordless phone when I was in 5th or 6th grade. I went to an all-boys school so it was one of the only ways to communicate with the girls from our sister school. A few of them would …
How racist is your personal brand?
The value in being a personal brand is the personal part. The part where you get to be authentic, draw others to you with that, connect meaningfully with your audience, strengthen affinity, lead by …
thoughts on race, what’s happening, what can i do
My latest thinking on personal brands is that the world is being split between large corporations and individuals, that the strengths we have being real people are the only meaningful advantages we …
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Wrong questions lead to wrong answers
I woke up a little panicked Thursday last week. I had turned 35 on Wednesday (hb 2 me) and my first thought was that I hadn't written a post in a week. For me, this is the only daily work …
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Twitter outreach planning
Install the Scraper Chrome Extension Create a spreadsheet with two tabs First tab has two parts: 1/ a list of keywords to brainstorm: Combinations to checkhealthcare …
On credibility (and pseudo update)
I bit the bullet and posted a long case study around a low traffic site we worked on where traffic (for a very low traffic site) had increased about 4x. There are a lot of tips and takeaways for …
2x search traffic with content organization
The case is for an interior design ecommerce site with three phases of work, with each seeing a significant corresponding lift. And it's almost all relevant to experts serving audiences with …
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[COVID pun here]
COVID related brain dump here. You've been warned. With the market I picked, experts serving audiences, I like to think it's not (all) about the money. But the money matters. Stability matters, a …
On personal infrastructure
Personal infrastructure is just what it sounds like: "...the fundamental tools, services and systems serving an individual... necessary for that individual's function (Wikipedia). There are easy …
Competing with bigger brands
The difference in search visibility between personal brand and corporate brand websites boggles my mind. As individuals we have so many advantages. It is much easier to build a twitter …
From user journey to content organization
Have you ever walked through an Ikea? Maybe a bad analogy because while we all love Ikea, we all hate the intentionally shitty wayfinding maze that Ikea experience is. I'm creating a content …
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The audience-problem expert-solution divide
I was on a group call organized by Philip Morgan run by Brad Farriss around how he developed a self-diagnostic tool profiling the types of firms he works with based on business maturity. Brad's …
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The SEO fix
-or- how not to get massive traffic and what to do instead The idea that SEO is something you can "fix" is a bit of a myth. I describe the three types of SEO work and a brief exercise you can do …
What ongoing insights could look like
I've been working through the content audit and related recommendations service I'm launching. While it's intended to be completely custom and unstructured, here's what I am thinking as an optional …
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There is no top or bottom of funnel content
I’m designing a service based on ongoing SEO content strategy recommendations. For beta sites, it will be grandfathered in at $500/month. If interested, hit reply and let’s chat. We use models …
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Website audit with ScreamingFrog crawl data and Neo4j
This is a nice peek into how powerful graphs are for site audits and how these capabilities are coming along for those interested in content audit + ongoing recommendations service. I'm …
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Prioritizing internal redirects to fix
I spent about 20 hours trying to figure out how to properly load some crawl data into a graph database over the past two weeks. Once I hit bottom and gave up, I got the answer within 5 minutes of …
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Getting to actionable insights
I’m designing a service based on a content audit with ongoing recommendations. I’m looking for sites to help inform and direct what that looks like. This is the culmination of what I've been …
Solving SEO crawl report issues
Automatic crawl report tools generally give a dump of data. The better ones will seek to prioritize critical issues over items worth further investigation but generally you end up with a dashboard of …