Audience-first content strategies for experts
If you use a fair amount of organizational taxonomies like tags or categories, you’re likely on a CMS that dynamically generates pages for those taxonomies. If not, skip to the next section. If so, …
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Guess how many times "how to organize a blog" gets searched in Google? Yeah, none. Categories vs tags type queries do a little better but users are talking about Wordpress and Squarespace so I …
“I just went to this really well organized and easy to navigate blog. You should totally check it out,” said no one ever. Once you get to about 500 posts, content organization starts to become a …
I haven’t read Hemingway’s The Sun Also Rises. But this quote is fun: “How did you go bankrupt?"“Two ways. Gradually, then suddenly.” An army of people came before you. Most reach a measure of …
This is the third part of a tiny guide designed to help you sell a product core to your body of work to new subscribers by email. You can read the first part here and second part …
Continue Reading about A Simple 5 Step Email Funnel Outline for New Subscribers [part 3] →
This is the second part of a tiny guide designed to help you sell a product core to your body of work to new subscribers by email. You can read the first part here. Most of your subscribers …
Continue Reading about A Simple 5 Step Email Funnel for New Subscribers [part 2] →
Before we get into customer journey maps, let's look at a short and simple sales email sequence. This tiny guide was designed to help you promote info products under $100 core to your body of work. …
Continue Reading about A Simple 5 Step Email Funnel for New Subscribers [part 1] →
We talked about the common types of segments but not the most consistently effective approaches you can start using today. The goal of segmentation is enabling personalization. The end goal of …
spoiler: you have about 30 days Have you heard this? In sales the odds of converting an inbound lead drop 95% if you wait more than an hour to call them. A ton of research has been done on …
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It’d be weird if you went to a cocktail party and then proceeded to have the exact same conversation with everyone, whether you had met them before or not. But that’s what you’re doing with …
The end goals of segmentation is personalization. The idea is that you can better communicate with and serve people based on treating them like, you know, people. Some common categories of …
A costly mistake The number one mistake I see with clients growing their lists that can never be undone is having tens of thousands of subscribers they never segmented. In fact, with just a few …
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