audience-first businesses are under threat
A few years ago, you could have something important to say, serve your audience with content, and the rest would take care of itself.
But now, growing a body of content no longer guarantees traffic, subscriptions, and sales.
You know this. If you’ve been around a while:
- your traffic per post from search and social channels is down from two years ago
- your audience becomes less engaged over time
- campaigns and launches don’t perform like they used to
Inevitably, any attempts to fix the situation just worsen it. Why?
Because you’re making changes without understanding the real traffic and sales problem. It’s not your products or audience and it’s rarely an issue of quality.
The problem is that you haven’t adjusted how you think about and approach content given the realities of the new web.
What realities?
Collectively, they are the five content challenges. We dive deeper into them on our daily emails (which you should absolutely subscribe to).
The solution? content strategy
We work with you to develop and improve income producing content assets and the related systems around marketing and managing your content, freeing you up to focus more on your core mission.
Ways we help
You can schedule a $150 60 minute consulting call with Jim, learn more about our products and services, or have a conversation with us by replying to any of the daily emails we send.
Sign up for those below.